The limits of surface acting: a little bit of empathy goes a long way

Surface acting is a term applied to individuals who, for employment purposes, exhibit emotions that are not truly felt (Ashforth and Humphrey, 1993). Think of anyone who performs a customer fronting or facing role and you get the idea. There can be a big disparity between how an employee presents to the customer and how… Continue reading The limits of surface acting: a little bit of empathy goes a long way